Stay Flossie Hawaii

Bad Branding: Blueberry Muffin Tops

I was walking through the grocery store the other day and stumbled upon a new gem of a cereal: Blueberry Muffin Tops. I stopped mid way down the aisle and gawked at this masterpiece of advertising. Really Malt-O-Meal? How did that slip through the marketing cracks?

Honestly, Google the phrase "Muffin Top" and the first site that pops up is a Wikipedia definition:

"'Muffin-top' is a generally pejorative slang term used to describe the phenomenon of overhanging fat when it spills over the waistline of pants or skirts in a manner that resembles the top of a muffin spilling over its paper casing."

Yum, can't wait to dig in! 

Natural Selection

"Global pond drying"

"The first step to recovery is admitting you have a problem."

"Supportive criticism"